How Can Social Media Help Promote Your Polocrosse Club?
Social media is one of the easiest and most cost-effective ways to promote our clubs, our carnivals, our players, our horses and polocrosse in general.
The more we share, the more people see what our sport is really about — fast horses, great people, family weekends, competition, fun and community.
Step 1: Keep Your Club Page Active
Post regularly, even if it is something simple.
Ideas include:
• training days
• carnival dates
• working bees
• player photos
• horse photos
• sponsor shout-outs
• results
• “come and try” days
• behind-the-scenes club moments
An active page makes your club look welcoming, organised and alive.
Step 2: Show What Polocrosse Looks Like
Many people have never seen polocrosse before.
Photos and videos are powerful because they show the speed, skill and excitement of the game. A short video of a goal, a line-up, a great ride-off or kids having fun can stop someone scrolling.
People need to see the game before they can become interested in trying it.
Step 3: Make It Easy for New People to Understand
Not everyone knows what polocrosse is.
Use simple wording in posts like:
“Polocrosse is a fast-paced horse sport played in teams, and it is a great way to get involved with horses, competition and community.”
Avoid assuming everyone already understands the game. Explain things simply and invite questions.
Step 4: Promote Come and Try Opportunities
If your club is open to new players, say it clearly.
Post things like:
“Interested in having a go at polocrosse? Send us a message — beginners are welcome.”
Make sure people know they do not have to be an expert to reach out. A lot of people sit on the sidelines because they are unsure where to start.
Step 5: Use Photos of Real Club Life
Show more than just the game.
Post photos of:
• kids playing around the grounds
• families camping
• horses tied up at the truck
• club members helping each other
• canteen volunteers
• presentations
• juniors learning
This shows the heart of polocrosse. People are often drawn in by the community just as much as the sport.
Step 6: Ask Members to Engage
A club page works better when members support it.
Ask your members to:
• like posts
• comment on posts
• share posts
• tag friends
• invite people to follow the page
Every like, comment and share helps push the post further. The more engagement a post gets, the more people Facebook will show it to.
Step 7: Share Across Local Community Groups
Carnival flyers, come and try days and beginner posts can be shared into local community groups.
Try groups such as:
• local town noticeboards
• horse groups
• pony club groups
• campdraft groups
• show society pages
• local sport pages
This helps reach people who may already have horses but have never considered polocrosse.
Step 8: Highlight Sponsors and Supporters
Sponsors love seeing their support recognised.
Tagging sponsors in posts can also help your club reach their audience. It shows your club is professional and appreciative, and it encourages businesses to keep supporting the sport.
Step 9: Tell Stories
People connect with stories.
Share player profiles, horse profiles, junior journeys, volunteer highlights and club history. These types of posts help people feel connected to the club before they have even attended.
A simple story can make someone think, “I’d like to be part of that.”
Step 10: Make Contact Details Easy to Find
Always make it easy for people to take the next step.
Include:
• who to message
• club contact person
• training dates
• location
• website link
• beginner information
If someone is interested but cannot quickly find who to contact, they may move on.
Step 11: Be Mindful of What We Share
Like all sports, polocrosse has those “ohhh” moments — but they don’t need to be the focus of what we put out to the public.
Social media is often the first impression people get of our sport. Be mindful of how photos and videos may look to someone on the outside.
We don’t need to showcase horses or riders in bad situations — it doesn’t represent the sport at its best and doesn’t do polocrosse justice.
Instead, focus on:
• good horsemanship
• positive moments
• sportsmanship
• great riding and horse work
• the enjoyment of the game
Let’s promote polocrosse in a way that reflects the true spirit of the sport.
Final Thought
Social media will not grow polocrosse on its own — but it is one of the best tools we have to show people what they are missing.
Every post, share, comment and photo helps tell the story of our sport.
Let’s use it to showcase our clubs, support each other and help more people discover polocrosse. 🐎💙
Kristy